In 2020, eCommerce is inadvertently rebranding itself. Mobile commerce or M-commerce continues to experience unprecedented growth, catering to the $8.3 billion Australian mobile industry.
Though the days of desktop shopping are hardly long-gone, mobile usage has dramatically shifted the way users consume online content. If your full-scale eCommerce website has yet to boast a mobile-friendly interface, you might already be behind.
If you’ve recently launched your eCommerce shop, here are the top three reasons you should develop a mobile version.
Reason 1 – It Helps You Generate Leads
Let’s be real, you’re likely up against hundreds of thousands of competitors. As like-minded businesses continue to flood the market, shepherding leads into your sales funnel becomes incredibly challenging.
Developing a mobile-responsive version of your website isn’t just about giving desktop surfers an option to surf on mobile, you’re essentially reaching out to an entirely different population. With your developer, work on an interface that best appeals to your mobile audience.
Reason 2 – It Improves User Experience
Mobile shoppers typically don’t have the time their desktop counterparts do. If your ‘mobile-friendly’ website is a scaled-down version of your desktop variant, you sacrifice intuitive navigation. Users on-the-go don’t want to have to pinch, zoom, and expand a page that isn’t mobile-adaptive.
Fully responsive mobile websites provide a clean, instinctive, and user-friendly interface that fits and formats into all mobile devices. A mobile-optimised website will load quickly, satisfying the need for instant gratification.
Reason 3 – It Helps You Gather Consumer Insights
M-Commerce data and customer behaviours are easy to track directly and indirectly. Before you dive into analytics, first determine what metrics make the most sense to note. Align these numbers with your goals.
Ultimately, what you’ll want to consider are:
- Impressions, to determine how many people are coming across your content
- Engagements, to determine how people are responding to your brand
- Conversion rates, to determine how many consumers in your sales funnel are successfully pushing through with a purchase
- Click-through rates, to determine how many people are clicking through to your website via social media advertisements or email campaigns
Alternatively, you can also leverage mobile forms or questionnaires to obtain direct feedback. Ask pointed questions about your site design, mobile layout, favourite features, and where your consumers believe you have room for improvement.
As you collect this information, prioritise highly-requested changes. What is your M-commerce shop doing right? Which products and services are performing best? What aspects of your website could do with some improvement? Rank your feedback according to urgency.
There is a world of opportunity when it comes to publishing an intelligent, mobile-responsive page that consumers love. Technology is evolving rapidly and demonstrates no signs of slowing. Keeping up with dedicated competitors is more than just surpassing product standard, you’ll have to provide the best possible digital experience to keep customers on board.
Your new favourite Gold Coast web developer is waiting at Silicon Palm to create a stunning and responsive website. We know better than anyone the role design plays in your efforts to scale up, don’t miss out on a unique opportunity to get ahead of the competition.