An often-overlooked component of your local SEO strategy, website design impacts your Google ranking more than you think it does. Google sees past the keyword stuffing, so if you aren’t pairing your research with intelligent, easy-to-navigate design, you’re missing out on opportunities to optimise your page.
The marriage of a stunning layout and ongoing SEO efforts is what makes for a top-ranking website. Here are three factors that you can’t skimp out on:
A Simple Layout
You don’t need an elaborate landing page to grow website leads. Instead, aim for an intuitive layout with thoughtfully placed elements. As tempting as it may be to clutter your home page with eye-boggling animation, your ultimate goal is readability. The more difficult it is for users to access the information they need, the higher the risk of them leaving your website in favor of a competitor’s.
Keep things intuitive. When you funnel a new visitor into your home page, you want them to be able to instinctively guess where certain elements should be. Navigation bars, for example, are often on the left-hand side of a website or listed as a banner. A well-designed site makes browsing it second-nature, even when a user has never visited it before.
Every element of your website will dictate its usability. From font type, negative space, images, visual elements, to copy, how you present your products and services will determine how well you generate leads.
Of the 3.5 billion people who own a smartphone, two-thirds of them will use it primarily to fulfil online shopping needs. Now an essential ranking parameter on Google, mobile-friendliness isn’t merely a bonus, it’s a must.
Without a mobile-friendly layout, you miss out on nearly half your potential customers. If you’ve optimised your website for mobile use but haven’t done anything to alleviate latency, your bounce rate drastically increases, damaging your overall SERP ranking.
Quick Loading Speed
As we previously mentioned, your website won’t rank well if it’s slow to load. Ideally, you’ll want your site to load in under two seconds or less. If catering to mobile surfers, you’ll want to aim for just one second.
The Internet aims to serve users seeking instant gratification. If you’re running an eCommerce shop, you’ll want to make a sale as quickly as possible. If surfing a blog, users want to get their hands on information without having to perform a second search.
If you’ve published unnecessary plugins and an overwhelming number of images and videos you don’t need, get rid of them. Low page speed impacts Google’s ability to crawl your web pages. The less it crawls, the fewer pages it indexes.
The lower your ranking drops, the more negatively impacted your traffic, conversions, and sales become.
If it wasn’t already clear, website design plays a critical role in your SEO strategy. A balance between how your website surfs and the content you publish is what makes for a top-ranking page. Aim for a responsive, effortless, and visually appealing design.
To make a good impression and get ahead of the competition, avail a free website health check with us at Silicon Palm. A leading Gold Coast website builder, we get your website to where it should rightfully be.